ADVA Optical Networking: Networking Redefined

ADVA Optical Networking: Networking Redefined

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Brian Protiva, CEO, ADVA Optical NetworkingBrian Protiva, CEO
Inflexible, hard, and costly-to-scale networks built on legacy technology become a nightmare to most businesses as they fail to provide programmability under combined pressures of exponential traffic growth and increased server virtualization. Software-defined networking (SDN) is taking center stage today, in this ever-growing needs of the networking world, helping organizations attain programmability and avoid expensive uplifts or hardware investments. With an unyielding focus on bringing innovation to clients’ network, ADVA Optical Networking has been offering solutions in advancing next-generation communications network since 1994.

It was when four visionaries set sail to conquer the world from the Robotron Meiningen—a microelectronics plant—to bolster value to the existing communication networks, that ADVA was born. Over the years, ADVA developed many products and solutions for networking and acquired many companies such as Storage Area Networks Ltd. (Cambridge, UK), Siemens Norway Telecom R&D Team (Oslo, Norway), MRV Communications, and many others. Collectively, the company’s team and technology are focused on one core objective—helping customers succeed. This focus has helped them develop with commitment in the past 20 years.

Having come a long way, the company, through its innovative solutions, addresses the need for the fastest, highest-capacity, and most agile networks available. ADVA’s FSP Network Hypervisor automatically allocates network resources and optimizes network efficiency, thereby minimizing the requirement for excessive capacity. With the FSP network management technology, ADVA easily transforms its FSP 3000 scalable transport solution into an elastic, cloud-native infrastructure for instant resource allocation in the client’s cloud.

A majority of the network traffic today consists of higher layer flows of packets such as over-the-top media creating a high demand for bandwidth.

The transport SDN utilizes optical network abstraction for simple integration into SDN-based environments and multi-layer coordination

To meet this demand, ADVA’s transport SDN provides businesses with centralized orchestration of all resources that optimizes end-to-end, multi-layer data flows with ease. The transport SDN utilizes optical network abstraction for simple integration into SDN-based environments and multi-layer coordination. Furthermore, with transport SDN, what took weeks earlier, can now be done with a push of a button as new links can be brought up and torn down in less than a minute. This flexibility results in less over-provisioning and saves operational costs for companies.

Another fast-growing technology in the networking world is SD-WAN that provides immense growth opportunities for communication service providers (CSPs) and cost savings for enterprises. With ADVA’s Ensemble SmartWAN, organizations can deploy and manage virtual SD-WAN, and other network functions virtualization (NFV) services at scale. CSPs now have the scope to evolve their virtualized service offerings and provide virtual SD-WANs and best-of-breed virtual network functions (VNFs) from any supplier. Ensemble Connector—a highly scalable, high-performance virtualization platform— hosts multi-vendor VNFs and supports the service lifecycle from ordering to activation with secure and automated operation. The Ensemble Connector allows service providers to automate the delivery of multi-vendor software services with the help of uCPE.

ADVA employs over 1,700 professionals from around the globe who understand that networks must enable always-on applications that fuel industries. Also, the company’s ecosystem of hardware, software, and service partners focuses on accelerating automation and virtualization initiatives at the metro service edge to deliver maximum value to its clients.

Stepping into the future, ADVA will embark on the journey to work on some global megatrends such as cloud and mobility, IoT, and 5G. The company believes in its intrinsic role to be played in the future of network technology.