Antonio Neri, CEO & President
In physics “The Theory of Everything” is a conceptual construct, which explains how all physical aspects in this universe are linked together; essentially there is a unifying force between disparate elements. Similarly, if one were to give a name to the “unifying force” in the business world today, it would clearly spell software-defined networking (SDN). In the light of the sudden application explosion resulting from technology advances in IoT, cloud, and the mobile, network teams are facing significant challenges such as data traffic and increased bandwidth allocation. As such, SDN brings together computing, networking, virtualization, and information to match the agility and speed requirements of current times. Without a new age SDN solution at hand the IT architecture has feet but no wings. However, at present the market is replete with a plethora of SDN solution providers, making it difficult for organizations to make a choice. Disregarding the industry and segment, for businesses looking for ready-to-go SDN applications that create an intelligent, programmable, centrally-controlled network, Hewlett Packard Enterprise (HPE) is the best bet.
In 1939, Bill Hewlett and Dave Packard, college friends turned business partners, gave shape to their startup vision from a rented garage in Silicon Valley, which has evolved into a global leader in enterprise technology. After 80 years of resolutely providing IT services and solutions, today HPE tops the list when it comes to the world’s most valuable and trusted brands. “The world of technology is changing fast, and we’ve architected HPE to take advantage of where we see the markets heading,” says Antonio Neri, President of HPE.
Picking up on the need for a more dynamic network, the HPE Composable Fabric, an intelligent data center networking solution, purpose-built for workload-driven performance and scale is considered best-in-class. Broadly, the HPE SDN ecosystem is based on three principles: simple, agile, and automated. The solution is simple because of its programmable network feature, agile as it enables businesses to dynamically change network response according to changing business needs, and automated as it allows rapid deployment of applications. HPE Composable Fabric is fully customizable and empowers clients to choose from a range of HPE services and tools to design a data and network fabric that is best suited to their needs.
Go Further, Go Faster
For example, under the Composable Fabric clients can implement the HPE Intelligent Management Center Enterprise Software Platform, a comprehensive wired and wireless network management tool supporting the fault configuration accounting performance security model, which provides for end-to-end business management and accommodation of new technology and infrastructure. The HPE Intelligent Management Center Enterprise Software Platform is targeted at medium to large companies and integrates fault management, element configuration, and network monitoring from a central vantage point and scales from hundreds to thousands of devices. If an organization wishes to gain granular visibility into their wired and wireless networks, another cutting edge solution by HPE is Aruba AirWave, the go-to platform which proactively monitors the health and performance of all connected things. With Aruba AirWave, organizations can predict the health of their network before any connectivity issues occur. The solution also comes with a detailed dashboard that reflects traffic analysis, a consolidated view of how applications are performing, and client usage. AirWave even discovers and maps devices across the entire environment, including those with distributed locations.
As a result, network administrators are always equipped to pinpoint, diagnose, and resolve network issues in real time.
Another optional module, part of HPE Intelligent Management Center is the HPE IMC Network Traffic Analyzer (NTA) software that integrates network layers 4 through 7 monitoring into the IMC base network management platform. The NTA Software uses the instrumentation in network devices like routers and switches to provide real-time and historical reporting on network application usage. The software is also customizable according to individual data collection and reporting needs for better planning, monitoring, and enhancing of network capabilities.
To gain a clearer understanding of HPE’s state-of-the-art SDN services, the case study of Deltion College is the perfect example. Faced with increased demand for bandwidth-heavy applications, Deltion College joined hands with HPE to upgrade their legacy network with technology that would not only address current performance challenges but also future proof them and facilitate business agility. The decision was made after conducting extensive market research on SDN services and according to college authorities, only HPE stood out. One of the most compelling advantages of HPE was its open architecture, ensuring supreme flexibility. For the maximum benefit of the client, HPE also conducted a two-day SDN architecture workshop to assist with knowledge transfer. Since implementing HPE’s SDN solution, the college’s technical and latency issues with Lync calls have been reduced by up to 40 percent. The SDN solution was also compatible with Deltion’s firewall, tracking the activity passing into and out of the network. HPE also provided Deltion with better tools to load balance its network, allowing the network team to drive improvements in many areas, such as in its backup procedures. “We embraced SDN as a concept because we believe this is the direction network technology is headed. Partnering with Hewlett Packard Enterprise helped us achieve the innovating networking solution that we envisioned,” notes Ramon de Boer, head of IT Operations, Deltion College.
The New Name of Speed
To help businesses switchover to the network of tomorrow, HPE also offers end-to-end IT consulting for a ubiquitous and seamless wired/wireless platform while maintaining compliance. HPE’s services cover the entire spectrum from planning to deploying complex, business-critical solutions and mitigating costly installation and configuration errors. Whether a client is looking for guidance on optimizing existing multi-vendor investments or a new solution altogether, HPE has it covered. The company houses over 7600 certified network professionals putting clients on a clear path to achieving advanced network capabilities.
Living up to promise of delivering speed and simplicity to its clients, last year HPE acquired Plexxi, a leading provider of software-defined data fabric networking technology. Plexxi is focused on enabling data center modernization and hybrid cloud with its software-defined data fabric and this acquisition extends HPE’s compute and storage capabilities into the high-growth, SDN market. The collaboration further strengthens HPE’s ability to deliver hyperconverged and composable solutions with a next-generation data network fabric that can automatically create or re-balance bandwidth to workload needs.
The key to surviving the future of IT is to make the network every bit dynamic, automated, and flexible as possible. The global SDN market is expected to touch $ 23.95 billion by 2025 growing at a CAGR of 31.2 percent, and in the face of such tremendous growth, organizations need an equally leading-edge player that can keep up with the emerging needs of consumers. HPE’s deep domain expertise, years of accumulated industry knowledge, and seasoned leaders makes them the go-to solution provider. On an ending note, Neri states, “HPE is in a tremendous position to win, and we remain focused on executing our strategy, driving our innovation agenda, and delivering the next wave of shareholder value. In 2019, I have great confidence that our experienced global team and proven strategy will accelerate what comes next for our customers.”